Saturday
Release Your Ideas - Entrepreneurship Week at Duke University - November 17-23, 2008
The One Day Startup
"Start a company in one day"
Saturday, November 22
10:30 AM -6:30 PM
Location: Leaman Classroom, Fuqua School of Business
The One Day Startup is an event designed for Duke University students that would like to start a company. The goal is to demystify the "startup process" and help students realize some of the key steps it takes to start a company. Students will leave the session with a clearer path to creating a startup.
This session is being led by Jonathan Gindes '03, Co-founder and CFO of Affinergy, and Taylor Mingos '07, Founder and CEO of Shoeboxed.com.
The Accounting Sponsor for this session is Hughes Pittman & Gupton LLP
The Banking Sponsor is Square 1 Bank
The Email Marketing Sponsor is iContact
The agenda for the event is here: http://www.eweekatduke.com/theonedaystartup-agenda.doc
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Start Time |
Title |
Goals |
Speaker |
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10:30AM |
Registration |
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11:00 |
Welcome |
Ø Welcome and Intro Sponsors Ø Explain how the day will run Ø Explain the Unconference |
Mingos/Gindes |
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11:10 |
How I started an IT company |
Ø IT case study |
Mingos |
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11:30 |
How I started a Life Science company |
Ø Life Science case study |
Gindes |
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11:50 |
Introductions |
Ø Student introductions |
Gindes |
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12:10 |
Bootstrapping/Alternate Financing/ Capital Raising
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Ø Getting started with little to no money Ø Alternate financing sources (grants, loans etc.) Ø Brief Angel/VC overview |
John Cambier |
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12:30 |
Legal |
Ø How to incorporate and with what type of entity? Ø Patents and Trademarks Ø Non Disclosure Agreements Ø Licensing intro – tech transfer |
--IT – Hutch Law, Glen Caplan --LS – WRYP, Ken Eheman |
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1:10 |
Lunch |
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1:30 |
Building your management team, Advisors, Consultants and Board |
Ø Where do you look for people? Ø What role should you play as the founder? Ø Hiring consultants, Advisors and BOD Ø How much do you pay? Cash? Equity? |
David Samuel, Serial Entrepreneur
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2:00 |
Market Research and Marketing |
Ø Creative/inexpensive ways to get your companies name out there Ø Sources for market research |
Jed Carlson, Reverbnation |
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2:30 |
Break |
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2:40 |
Financial models |
Ø Expense Budgeting Ø Fixed vs variable costs Ø Infrastructure and Benefits Ø Marketing costs Ø Revenue forecasts Ø Templates for financial models for both IT and Life science companies shared. |
Tobi Walter, Shoeboxed
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3:10 |
10 Biggest Startup Mistakes |
Ø Talk about his exits (good) and one failure. Also about 10 biggest mistakes he has seen in startups he has worked with and advised – and how to avoid them. |
Nick Napp |
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3:40 & 4:30 |
Unconference begins - Open Session with several parallel breakout talks. |
Unconference: Breakout sessions that run in parallel, small groups and larger groups. Pitch a topic, sign-up for a topic, and join a workshop on a topic. Goal is to provide hands on help in small format to tackle specific issues with entrepreneurs. Example topics: Ø Marketing your Products/Sevices, google adwords (Tayor or Tobi to host) Ø Funding/Fundraising Ø Legal meeting with sponsoring attorney(s) Ø Financial Modeling Ø Business Development Ø Human Resources hiring staff etc. Ø Idea refinement – IT group Ø Idea refinement – LS group Ø Social Entrepreneurship Ø Technology Transfer Ø Additional topics to be added or removed based on student input during the day |
Intro: Taylor Mingos
Speakers to help lead breakout sessions: - Taylor Mingos - Jonathan Gindes - Larry Boyd - Nick Napp - Adam Smith - Jeff Stern - Tobi Walter - Glen Caplan - |
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5:10 |
Pitch Competition |
Optional competition activity – win a prize |
Gindes/Mingos |
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5:30 |
Networking Reception |
In the Fuqua mallway outside the classroom |
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Questions? Contact Howie Rhee at hwr2@duke.edu , Entrepreneurship Week Co-Chair
